Direct Marketing

Membership Development

Judi Urquhart, Managing Director

Judi brings over 20 years of experience in direct marketing and fundraising to her role at Wakeby Fire and Associates. Her career tenure with roles in direct marketing, database management, grant writing and administration includes experience in both commercial and nonprofit organizations such as American Express, Outward Bound and World Society for the Protection of Animals as well as in direct marketing agencies such as A.B. Data, Epsilon and Newport Creative Communications. 

​She has been instrumental in building, sustaining and growing the direct marketing programs for many notable organizations over her career including over twenty-five animal welfare organizations, the National Geographic Society, Fidelco Guide Dog Foundation, The New York Public Library's Schomburg Center for Research in Black Culture, and the Wampanoag Language Reclamation Project. 

​Judi holds a B.A in Asian Studies from Mount Holyoke College and an MBA from the Kellogg School of Management at Northwestern University.