Wakeby Fire & Associates offers a full complement of services to help maximize your fundraising or membership program. We develop comprehensive and cost-effective programs that are expertly tailored to meet your organizations' goals and objectives.
At the outset of any client relationship, we seek to not only understand but also to internalize your core mission. Using both qualitative and quantitative analyses, we begin by taking a look at where you have been and, more importantly, where you’d like your direct marketing program to go.
With your income goals and your stated budget as our guideline, we put together an in-depth strategic marketing plan that serves as our shared compass for your program throughout the year.
Our design team will ensure that all creative execution, whether it be for mail packages or web content, accurately reflects your organization’s core mission and your direct marketing strategy. And, with over sixty combined years of in-depth knowledge of the fundraising industry, our team will also ensure that all creative execution will meet the key objective of motivating individuals to give.
To maximize your prospecting efforts, we will develop a list plan to effectively target new supporters to your organization. Part of our process is first gaining an understanding of which lists have historically performed well for your organization, and secondly developing list testing that allows your program to grow. As part of our service, we also fully manage all list and data processing including merge-purge, postal presorting to maximize your postal discounts and list coding to facilitate our analysis after your mailings are complete.
Wakeby Fire & Associates prides itself in selecting production vendors that not only produce a superior product but also keep a keen eye on the environment. Whether it is the use of soy ink or materials with a high percentage of post consumer recycled content, we will ensure a minimum environmental impact with the best possible pricing. Further, our staff will manage all aspects of your mail production including offset printing, laser imaging, file processing and mail shop coordination.
As part of your marketing mix, Wakeby Fire & Associates will ensure the seamless integration of e-communications into your direct marketing plan. Whether it’s electronic newsletters, mailing alerts, e-reminders, emergency messages or website landing pages, we can support your e-communications needs.
Wakeby Fire & Associates provides quantitative reports of both annual program performance metrics as well as regular reports that assess campaign results by different variables (list, audience, creative design, channel etc.) as part of on-going services to clients. These on-going analyses help us either continue or refine our clients’ marketing strategies as needed.
For organizations that qualify for foundation or federal/ state/ local government funding, we can provide grant research and development to match funding sources that best suit your organization. We then write your proposal ensuring it is competitive and thorough.
Our team of copywriters understands the importance of communicating to your constituents and your prospects in such a way that not only maximizes revenue but also resonates with them emotionally.